GOLEM FINANCE s.r.o.
Experts in mortgages and housing finance.130+ active mortgage experts | > 36 000 satisfied clients.
40+ billion.
value of housing loans granted since 2006
We are a Czech company that focuses on providing quality services in the field of housing finance.
1*
awards not only from the CNB
We have been operating on the market since 2006 and are constantly strengthening our unique know-how and position as a specialist in housing finance.
Needs
Since the introduction of the CRM system, customer satisfaction and customer care have been top priority. GOLEM FINANCE s.r.o. has therefore from the beginning aimed not only at finding new clients, but above all at maintaining good relations with existing ones.
Initially, only some mortgage experts were using the free tools available for mass email blasts and it was not possible to keep the style consistent with the company design. Therefore, to associate the broker's name with the company, a consistent style of emails sent out needs to be defined.
In addition to a uniform look, there was also a lack of statistics providing a comprehensive overview of the subject line and frequency of materials sent to clients. Such evidence is particularly important for targeting future campaigns.
Our cooperation in numbers
> 55 %
Long-term opening rate
> 99 %
Long-term deliverability
60 %
Saving time when creating a template
➚ 64 %
Increase in the number of contacts from 2020
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What does it look like in normal use?
Easy template creation in Drag & Drop Easy Builder, which requires no complex coding, saves up to 60% of the time when creating new campaigns. Of course, here we also use responsive display for mobile devices.
When it comes to communicating with clients, well-set up automations and the ability to schedule smart email sends play a big role. Newsletters are sent out sequentially in a matter of hours, which allows us to maintain a higher deliverability rate.
Finally, the statistics showed surprisingly high click-through rates combined with low unsubscribe rates. This issue is greatly aided by appropriate audience targeting and, most importantly, the relationship built between mortgage expert and client.
What are we working on next?
We are working to automate the process between campaigns and new business acquisition in our CRM environment, which is currently handled manually.